15 Lucrative Ways to Use Facebook Carousel Ads

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? …

15 Examples of Successful Banner Advertising

967225_15ExamplesofSuccessfulBannerAdvertising_021621 Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them.  Which is kind of the point.  Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. …

What is the Difference Between B2B vs B2C for Paid Social Media?

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a …

Who is Generation Alpha, and Why Are They Important to Marketers?

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have …